Criminals hitmaker Meghan Trainor stars in a new campaign for e.

l.f. Cosmetics, celebrating the launch of the limited edition Cloud Skin product bundle. The American singer commented 'e.l.f. Cosmetics always has a pulse on my favourite trends and is one step ahead of viral culture, so it feels amazing to come together again to disrupt norms and put me in the captain’s chair. I’m so happy to pilot this next collaboration to bring my favourite cruelty-free and vegan beauty to our communities'.